Allow me to introduce myself…
I’m Monica Griffis, head of Communications and Marketing for the Sacramento Metro Chamber. In my current role, I lead strategy and operations for all things communications and marketing including web, social media, public affairs, media, advertising, email news, design, branding, and beyond.
Before my time with the Chamber, I served as the Social Media Manager for the California Department of Motor Vehicles where I strategically communicated services, news, and the mission of my respective department to over 30 million customers through various digital marketing efforts. Analytics, trends, and research are my favorite tools for being effective! Previously, I was the Graphics Technician for the City of West Sacramento. I’ve worked in government and nonprofits for the past decade doing a variety of work related to digital strategy, marketing, and communications: public affairs, social media, analytics, graphic design, video production, photography, marketing campaigns, web design, UX, press events, community relations, outreach, and project management.
In 2018, I teamed up with a few other creatives and implemented the first-ever design week in Sacramento, leading social media outreach and assisting with event management. This led to the foundation of Design Sacramento in 2019. As the Vice President of the board and Communications Chair for Design Sacramento, I utilized audience research for outreach and decision-making.
I am passionate about digital communications and helping organizations communicate effectively and strategically. Check out my projects page to better understand my approach to problem solving and digital marketing.
Qualifications
Graphic Design
10+ years of experience with graphic design, branding and digital marketing as both a graphic designer and serving as creative director.
A.A. Arts New Media - American River College
Communications
10+ years of experience with public and internal communications including copywriting for newsletters, websites, blogs, press releases and social media.
B.A. Mass Communications & Media Studies - Arizona State University
Social Media
10+ years of experience with social media strategies including creating campaigns and content, exploring audience insights, and managing overall strategy.
Minor Digital Audiences - Arizona State University
Analytics Research
10+ years of experience using Google Analytics for analyzing web data, page success and key demographics.
Google Analytics Individual Qualifications Certification
SEO Optimization
10+ years of experience optimizing websites using google ads research.
Google Ads Search Certification
Project Management
12+ years of experience managing projects and teams while coordinating at all stages and adhering to strict timelines. Responsibilities included supervisory and budget oversight.
Awards & Distinctions
Work Ethic
In 2018, the City of West Sacramento recognized my contributions with a Work Ethic Award. This award is meant to distinguish someone who is dependable, works both efficiently and effectively and is committed to creating a pleasant work environment.
Social Media
This award from the California Association for Public Information Officials (CAPIO) recognized my Instagram strategy and numerous efforts organically growing the City of West Sacramento’s account. Efforts included a social media series, social media take-overs and adjustments to regular content. The end result was an 89% growth for the year of 2019.
Internal Communications
In 2018, I redesigned West Sacramento’s internal newsletter “Bridge to Wellness”. It consisted of a redesign of the brand elements but also outreach to ensure the promoted content resonated with the City’s 300+ staff. This project received the best-in-show and best in the category for internal communications from California Association for Public Information Officials (CAPIO).
Social Media Marketing Campaign
In 2017, California Association for Public Information Officials (CAPIO) recognized the City of West Sacramento’s social media campaign “#westsacgoats”. This campaign spanned 1-year, promoted a fire suppression initiative that engaged and educated the community. It also received publicity and recognition from other state agencies.
Website Redesign
After a website redesign in 2018 for the City of West Sacramento, my team submitted our strategy for recognition. Our outreach and development efforts received an Epic award from the California Association for Public Information Officials (CAPIO) for its usability and commitment to developing a website for our West Sacramento community audience.
Marketing & Communications
Via’s city-run rideshare program was first of it’s kind and developed in 2018 by the City of West Sacramento. We received California Association for Public Information Officials (CAPIO)’s Epic Award for our outreach and marketing of this new and unique community program. The biggest success was that word of this program spread to other agencies in the United States such as Arlington, Cupertino and Los Angeles.