Services
As a digital communications specialist I can make creating a successful online presence simple. Depending on your digital goals, I can help you transform your strategy and find a solution that works best for you. Below are services I provide to achieve results.
A/B Testing
Your problem may be that you have amazing content but you are still not achieving your digital goals. Through A/B testing, we can monitor the performance of minor changes to strategize future content.
Analysis & Research
Understanding your audience starts by taking a deep dive into your insights and analytics. Additionally, researching your competition is a vital step in better understanding your target audience. Find out who you’re speaking to through a personalized report.
Digital Media
Identifying the best content for your page is one step but creating engaging content is taking things to the next level. Custom photos, graphics and videos are just a few ways digital media can further attract and engage users.
Marketing Channels
In the beginning, building a social media presence and establishing the right marketing channels for communication may be difficult. Identifying where to begin is essential. There are several channels available and I can help identify which are the most relevant for your business.
Marketing Campaigns
Digital marketing campaigns go beyond creating dynamic graphics and posting to your online channels. Identifying key media partners, specific hashtags and ensuring your copy speaks to your target audience is important. Pro tip: Creating a social media guide is key!
SEO Optimization
You have an awesome product, but people are just not finding you online. This could be a because your customers are using terminology not featured on your website. By researching competitors and keywords on your web pages, we can ensure your site is optimized and at the top of search engine results.
Social Media Series
If you’re interested in refreshing your page with new content, a social media series can provide your feed with a set of goal-oriented stylized posts similar to a “mini campaign”. This is also a great way of developing engagement levels.
Social Media Strategy
Implementing a social media strategy is the best way to guide key decision making for a platform. In most cases a social media strategy can even help develop future content and further develop your target audience.
Social Media Style Guide
Your business may already be on top of regular postings, but do you have consistent direction? A social media style guide not only gives your communication strategy structure to deliver future successful content, but a clear voice.